Pink Raccoon Co. is here to help you reset, with grace, not guilt.

We exist to support busy moms with simple, faith-centered tools that bring structure, connection, and calm to your weekly rhythm. Through done-for-you plans, real-life recipes, and meaningful family moments, we make it easier to lead with intention—even on the busiest days.

How we got here

Hi, I'm Ashley. Mom of three. Biggest Swiftie I know. And currently on a "career pause" so I can be home and support my kids who span 2nd grade to high school.

I’ve been here once before, tried to build community and offer support to women in my shoes, but it was back in 2020 just before the start of Covid. Lord knows I couldn’t keep pouring from my empty cup, so I couldn’t grow and couldn’t provide everything my heart was dreaming of.

Now, I'm ready to try again–to help all the others out there dealing with all the chaos that comes with raising kids.

Why Pink Raccoon Company

Back when being an entrepreneur was just a dream, I brainstormed ideas using my kids’ initials - P, R, and C.

We landed on Pink Raccoon Co.

Now, 3 years later I’ve decided to keep the name
and build a community with it.

Pink Raccoon Co. is here to help you reset, with grace, not guilt.

How we got here

Why Pink Raccoon Company

Back when being an entrepreneur was just a dream, I brainstormed ideas using my kids’ initials - P, R, and C. We landed on Pink Raccoon Co. Now, 3 years later I’ve decided to keep the name and build a community with it.

Need a hand?

Back when being an entrepreneur was just a dream, I brainstormed ideas using my kids’ initials - P, R, and C.

We landed on Pink Raccoon Co.

Now, 3 years later I’ve decided to keep the name
and build a community with it.